.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to running into billions in equity capital each year, have increased almost $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That decline is due to market concentration, heightened regulatory tensions, and also economic uncertainties.ADWEEK spoke to 5 VCs who continue to buy adtech companies, regardless of these difficulties, about what they are searching for as well as what they stay away from. Probably unsurprisingly, these clients are targeting opportunities in privacy-focused modern technologies and industry-specific places like connected TV.