.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has onboarded Indian cricketer KL Rahul as a brand ambassador and an investor in the company, it showed to ETRetail.Without divulging the precise percent of risk the cricketer has taken, the firm claimed it is a sizable as well as calculated investment.This cooperation strives to leverage KL’s great attraction, specifically with young people and fitness fanatics, to extend Boldfit’s reach into low compertition markets as well as demographics all over India.Sharing regarding the company’s growth plans, Pallav Bihani, founder and also CEO of the company stated, “We are going all-in on broadening our activewear and also footwear types, which are actually set to redefine the fitness market. These sections are our potential development engines.” Presently, physical fitness and yoga exercise devices drive most of Boldfit’s sales, Bihani shared.In the 2022-23, the D2C brand name accomplished a profits of Rs 73 crore. With tactical campaigns and this alliance, the label aims to reach out to a revenue of Rs five hundred crore through FY26.
Founded in 2018, it presently provides over 1 crore consumers every year as well as aims to broaden this grasp to 5 crore with this alliance. Likewise, it is boosting its own supply chain commercial infrastructure to make certain prompt shipment and also steady item availability.Looking forward, the D2C start-up counts on a spurt in on-line web traffic, social networks involvement, and greater purchases around our front runner categories. Posted On Aug 1, 2024 at 10:46 PM IST.
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