.Representative imageBeauty and personal treatment business Honasa Customer– the parent facility of Mamaearth– is discontinuing its own ayurvedic beauty label Ayuga.In a revenues discussion on Friday, Honasa Consumer mentioned it might certainly not set up a product-market fit as well as began sunsetting the brand name coming from June this year.Following the ending of Ayuga, Honasa Consumer will certainly possess six brands in its collection– Mamaearth, its most extensive brand, The Derma Co, Aqualogica, Dr Sheth’s, BBlunt, as well as Staze, under which the provider offers colour cosmetics products.Honasa Buyer stated a 19% year-on-year boost in operating income for the April-June time period to Rs 554 crore, while web revenue increased 62% on year to Rs 40 crore.In the discussion, Honasa stated Ayuga was introduced to introduce ayurvedic beauty items in contemporary formats for Indian millennials back in December 2021. The label was actually renewed pair of years eventually, based upon buyer responses, it added.However, the brand name neglected to get any kind of traction regardless of the changes. Ayuga was an online only brand.Other new-age labels in the ayurveda-focused charm and also personal care room feature Top XV Partners and Fireplace Ventures-backed Nathabit, Foreknowledge Ventures-backed The Ayurveda Firm, as well as Vertex Ventures-backed Kapiva.Nathabit has apparently intercrossed an annualised income rate of Rs 100 crore in FY24, while Kapiva mentioned Rs 114 crore in operating income in FY23.
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